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Brand packaging redesign
for Mary's chocolates in Brussel's, Belgium
Project Context: Mary Delluc began her craft in 1919 as the first female chocolatier in Brussels. She was a pioneer who turned chocolate from a medicine additive to a luxury item. Currently, Mary's main sales come from their flagship shop in Grand Place, Brussels. The brand is looking for a way to share their famous treats to a larger audience.
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Design Objective: Design a new method of packaging that protects each chocolate during long-term travel while providing an opportunity for a gifting moment to loved ones.
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The Current Customer Journey
Chocolates are Wrapped
Chocolates are Boxed
Chocolates are Chosen
Then What?
Here is Mary's opportunity to create a gifting moment for travelers to bring these unique chocolates to new consumers.
Brand Study
Brand Promise:
"We use high-quality, raw ingredients and our founder's recipes to deliver a perfect harmony of flavors, textures, and appearance."
Core Values:
EXCELLENCE | TRADITION | WONDER | MEMORABLE
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Typeface: Utopia Standard Display
MEMORABLE
STACKABLE PIECES
CLASSIC
SHAREABLE
TEXTURED
Brand Aesthetics
Concept Development
Traditional Belgian Patterns:
Mary's uses watercolor flowers and traditional patterns on their current store walls and website designs. These are reflected in the hexagon sides, while the toppers made from gold plated stainless steel can be taken home overseas and collected over time.
Final Designs
Seasonal Opportunities
Mary's new packaging can be used to celebrate such as Women's History month and Christmas. The stacking method allows for each pattern to be visible from all angles.
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