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Valentine's Day
I designed two jewelry collections during my Fossil internship that were featured in Fossil's Spring 2021 seasonal lineup.
"Flutter Hearts" & "Hearts to You"
What is Fossil's Brand Messaging?
Brand Identity
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Vintage Heritage with a Modern Edge
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Individuality, Personalisation
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American creativity and Ingenuity
Product Aesthetics
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Everyday Glitz: Mother of Pearl, Crystal Pavé
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Classic and Timeless: Beaded, Oval, and Flat Curb Chains
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Layers and Layers: double strands, dual-tone
Brand Persona
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She loves love
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Fashionable and stylish with a sense of humor
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Explores her local markets for unique and beautiful treasures
The "Flutter Hearts" collection was featured on Fossil's front page for the Valentine's Day 2021 launch.
Rose gold-plated earrings, bracelet, and double-stranded necklace with silver shimmer inlay and folded design.
The "Flutter Hearts" collection can be found on Fossil Groups Instagram account.
Flutter Hearts
Hearts to You
Rose gold-plated necklace, bracelet, and earring silhouettes with Mother of Pearl inlay.
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