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Amira
On Closet Nine
Design Brief: improve the engagement and product sales for Amira's preset brand On Closet Nine (OCN Presets) by creating promotional newsletters for Halloween and Black Friday.
Classy
Amira uses Instagram as her main connection to her followers. She shares fashion insights, design advice, and recommendations for films and TV shows. Her tone is confident and positive with a narrative, conversational, and somewhat quirky writing style. Her photography uses muted colors, especially soft pink and off-white.
Design Context: Amira Mehailia
Pastels
Inspirational
Mailchimp Newsletters
Target Audience:
- Age: 18-25yrs
- Gender: Female
- Interests: social media, traveling, shopping, coffee dates, photography​
Marketing Plan:
- Varying discounts depending on audience segment criteria
- A/B testing of graphic styles and subject lines
- Highlighting the new presets offered for Black Friday and Halloween​
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